EVP & Chief Laboratory Officer
Brad was hired into the Blood Center of Southeastern Wisconsin in 2001 and spent the first fifteen years of his Versiti career in the Diagnostic Labs, starting as a Senior Development Scientist in the Product Development Lab. He has held additional roles as Director, PD Lab; Director, Customer Care and Innovation; Vice President, BCW DL Operations, and VP, Versiti DL Operations. Brad provided key leadership while the laboratories tripled in size.
He developed a formal process for evaluating, approving, and prioritizing innovative technologies and clinical assays into the Diagnostic Laboratories. Brad also helped lead the early integration of clinical lab assets across Versiti into a single operation.
In 2016 Brad was selected as the first Versiti Chief of Staff and Vice President of Corporate Strategy. In this role, Brad developed broad executive leadership skills while ensuring robust governance mechanisms for both near term performance and long-term strategic planning and execution - ultimately advancing our mission to drive blood health innovation. These combined experiences have uniquely prepared Brad to assume his current role as EVP & Chief Laboratory Officer
Brad was trained as an undergraduate and graduate student at the University of Wisconsin in biochemistry, molecular biology and microbiology. Additionally, he has earned an executive MBA from UW-Milwaukee, and is a certified Lean Six Sigma Black Belt. Brad grew up in central Wisconsin near Wausau. He currently resides in Menomonee Falls with his wife Dina, their son Charlie and daughter Lily. In his free time, Brad enjoys following the kids’ sports, golfing, supporting Badger athletics, and improving his BBQ skills!