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Versiti rebrands blood centers; launches community awareness campaign

Indianapolis – June 10, 2019

Versiti, Inc., an international leader in blood health innovation, is launching a community awareness campaign to announce that its five Midwest blood centers will transition this year to one unified Versiti brand. Locally, Indiana Blood Center will be known as Versiti Blood Center of Indiana. Other state locations include Versiti BloodCenter of Illinois; Versiti Blood Center of Michigan; Versiti Blood Center of Ohio; and Versiti Blood Center of Wisconsin.

The rebranding reflects Versiti’s unique expertise and the strength of all of its blood centers, as well as its unwavering commitment to its non-profit mission and to the hospitals and patients in our community first and foremost. Versiti Blood Center of Wisconsin spearheaded the creation of Versiti in 2014 by affiliating with partner blood centers in the Midwest to create a stronger organization to save more lives, improve patient outcomes, provide higher quality services and reduce cost of care for its hospitals. Versiti is now the 5th largest blood provider in the U.S.

“Bringing our five local communities together under the Versiti brand is a crucial step in advancing our mission to save and enhance lives through discovery, diagnosis and treatment,” said Versiti President & CEO Chris Miskel. “It’s important that Indiana donors, patients and healthcare partners understand that Versiti’s commitment to the local community is stronger than ever.”

The community awareness campaign was launched in Indiana in May and includes a television commercial as well as radio ads and billboards. The images and messages reflect Versiti as a critical healthcare partner and essential component within the healthcare community – a beacon of hope for patients, as reflected by its bright and energetic logo.  The interior of Versiti Blood Center of Indiana’s six donor centers across the state have been redesigned to reflect the new name, with new exterior signage planned in the coming weeks.   

Versiti, a national leader in blood health innovation, was formed with the mission to improve the health of patients and enable the success of our health care partners nationally. We provide innovative, value added solutions in the fields of transfusion medicine, transplantation, and blood-related diseases to meet the needs of each of our customers. The collective efforts across Versiti result in improved patient outcomes, expanded access to care and cost efficiencies for health care systems nationwide. For more information, visit www.versiti.org.

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