It’s the ultimate 1-up. Versiti Blood Center of Illinois is bringing together video game players and gaming fans to give the gift of life through blood donations.
Through its membership with Blood Centers of America, Versiti Blood Center of Illinois has partnered with Team Liquid, a multi-regional, professional e-sports organization with a national fan base of more than seven million gamers. The partnership’s goal is to engage a new generation of donors between 20-34 years old, which accounts for less than 20 percent of blood donations nationally.
“As blood health innovators, the generosity of blood donors is at the heart of Versiti’s life-saving mission. Team Liquid and their fans have a passion for helping our community, and together, we will engage and educate young people who have the power to save lives through blood donation,” said Versiti Blood Center of Illinois Site Lead Amy Smith.
As a token of thanks, those who donate on behalf of Team Liquid will receive a limited edition “Team Liquid Turns Red” t-shirt, available at all Versiti Blood Center of Illinois donor centers and select community blood drives.
“We’re proud to partner with Blood Centers of America and its members on this life-saving initiative,” said Team Liquid’s CEO, Steve Arhancet. “Our fans are such a supportive, tight-knit community, and now we’re calling on them to help us accomplish something bigger than what we could achieve in any competition. Collectively, we have the opportunity to make a measurable impact on communities as well as save lives.”
As the blood products supplier to 71 hospitals in Chicagoland and Northwest Indiana, the need for blood is constant. All blood types are needed, but especially type O negative, which is the universal type that can be safely received by all patients and is given to those undergoing surgery, kids and adults battling cancer and those in emergency situations.
Donors can schedule an appointment by calling 1-800-7TO-GIVE (1-800-786-4483) or by visiting versiti.org/Illinois. Appointments are encouraged but walk-ins are welcome.
About Versiti Blood Center of Illinois
Versiti Blood Center of Illinois is a not-for-profit organization headquartered in Aurora, Ill., that specializes in blood products and services and provides expert medical and technical support. Founded in 1943, it is the oldest blood center in Illinois and serves patients at 71 hospitals in Chicagoland and Northwest Indiana. It operates 12 donor centers and conducts nearly 2,200 blood drives annually at area hospitals, churches, businesses, schools and community centers. To learn more, visit versiti.org.
About Team Liquid
Team Liquid was founded in 2000 and has evolved into one of the leading international multigame e-sports teams with training centers in Utrecht, The Netherlands, Sao Paulo, Brazil and Los Angeles, California. Team Liquid has over 65 athletes competing across 17 distinct games, including all major e-sports titles, such as DOTA 2, League of Legends, CS:GO, Fortnite, PUBG and more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Team Liquid is one of the most successful e-sports teams in the Western market in terms of competitive achievement and fan engagement across multiple sports. Their League of Legends franchise is undefeated in North America in 2018 and 2019, claiming LCS titles in back-to-back splits and a second place finish at the international tournament the Mid-Season Invitational, while their CS:GO team is currently ranked #1 in the world. For more information: https://goo.gl/dSYvHT.
In addition to the premier e-sports team franchise, Liquid Enterprises operates various business units created to complement its e-sports athletic brand. This includes influencer management agency, Liquipedia, Liquid Media, and 1UP Studios, the full service production company known for its high-quality esports documentary style filmmaking, and creative commercial content.
Controlling interest in Team Liquid was recently purchased by e-sports ownership group, aXiomatic. aXiomatic leadership includes Co-Executive Chairmen Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh who together represent an unparalleled team of sports, technology, entertainment and investment industry titans.