Versiti - Versiti Privacy Policy

Privacy Policy

Privacy Policy

Last modified: August 22, 2023

1. Introduction

This Privacy Policy describes how Versiti collects and uses Personal Data about you through the use of our website and mobile application and through email, text, and other electronic communications between you and Versiti.

Versiti respects your privacy, and we are committed to protecting it through our compliance with this policy (“Privacy Policy”). The terms “Versiti,” or “we,” “our,” or “us,” used throughout this Privacy Policy refer to and include Versiti, Inc., Versiti Blood Research Institute Foundation, Inc., Versiti Illinois, Inc., Versiti Indiana, Inc., Versiti Michigan, Inc., and Versiti Wisconsin, Inc.

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the website and the Versiti Donor mobile application (collectively, the “Site”), and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Privacy Policy does not apply to information collected by us offline or through other means and does not apply to information collected by any third party, including through any application or content that may link to or be accessible from or on the Site.

If you are using the Site on behalf of your employer, company, or organization (the “Organization”), you represent and warrant that you have the authority to accept this Privacy Policy on behalf of the Organization. If you (and your Organization, if applicable) do not agree to our Privacy Policy, please do not use the Site. The term “you,” “your,” etc. refers to both you as an individual user and your Organization (if applicable).

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using our Site, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Site after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

2. Protected Health Information

Some information Versiti collects constitutes protected health information (“PHI”) under the U.S. Health Insurance Portability and Accountability Act (“HIPAA”). Versiti provides you with a Notice of Privacy Practices describing how we collect, use, maintain, protect, and disclose your PHI. Note that Versiti is a hybrid entity under HIPAA and Versiti’s organ and tissue procurement services, blood donor services, and research functions are generally not regulated by HIPAA.

3. Children Under the Age of 13

Our Site is not intended for children under 13 years of age. No one under age 13 may provide any information to us or through the Site. We do not knowingly collect Personal Data from children under 13. If you are under 13, do not use or provide any information on our Site or on or through any of its features, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from a child under 13, please contact us or call us at (414) 937-6418.

4. Information We Collect About You and How We Collect It

We collect different types of information about you, including information that may directly identify you, information that is about you but individually does not personally identify you, and information that we combine with our other users. This includes information that we collect directly from you or through automated collection technologies.


We collect several types of information from and about users of our Site (collectively, “Personal Data”), specifically information:

  • by which you may be personally identified, such as name, home address, billing address, e-mail address, telephone numbers, bank account, credit, or debit card information (for processing donation payments only), date of birth, gender, your medical history, health information, and other information you chose to submit to submit to us; and
  • about your Internet connection, the equipment you use to access and use our Site, and usage details, such as traffic data, logs, referring/exit pages, date and time of your visit to or use of our Site, error information, clickstream data, and other communication data and the resources that you access and use on or through our Site.

We collect this information:

  • directly from you when you provide it to us;
  • automatically as you navigate through the Site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies; and
  • From third parties, for example, our business partners.

Information You Provide Us

The information we collect on or through our Site is:

  • information that you provide by filling in forms on Site. This includes information provided at the time of registering with us or requesting our services. We may also ask you for information when you report a problem with our Site;
  • records and copies of your correspondence (including email addresses), if you contact us; and
  • details of transactions you carry out through our Site.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, specifically:

  • details of your visits to our Site, such as traffic data, location, logs, referring/exit pages, date and time of your visit to our Site, error information, clickstream data, and other communication data and the resources that you access and use on our Site; 
  • information about your computer, mobile device, and Internet connection, specifically your IP address, operating system, browser type, and mobile application version information; and
  • events, such as appointments scheduled or confirmed, pages viewed, and your clicks on buttons, emails, and links.

Our mobile applications collect real-time information about the location of your device. If you do not want us to collect this information do not download the mobile app or delete it from your device. You can also choose whether or not to allow our mobile app to collect and use real-time information about your device’s location through the device’s privacy settings. If you block the use of location information, some parts of our mobile application may then be inaccessible or not function properly.

The information we collect automatically may include Personal Data or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Site and to deliver a better and more personalized service by enabling us to:

  • estimate our audience size and usage patterns;
  • improve our business operations and services offering;
  • store information about your preferences, allowing us to customize our Site according to your individual interests; and
  • recognize you when you return to our Site.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). We and our service providers may use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. A “cookie” is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. Some of the cookies we use are "session" cookies, meaning that they are automatically deleted from your hard drive after you close your browser at the end of your session. Session cookies are used to optimize performance of the Site and to limit the amount of redundant data that is downloaded during a single session. We also may use "persistent" cookies, which remain on your computer or device unless deleted by you (or by your browser settings). We may use persistent cookies for various purposes, such as statistical analysis of performance to ensure the ongoing quality of our Site. We and third parties may use session and persistent cookies for analytics and advertising purposes, as described herein. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you use or direct your browser to our Site.
  • Meta Pixel. We use Meta Pixel, a web analytics and advertising service provided by Facebook Inc. (“Facebook”) on our Site. With its help, we and our customers can keep track of what users do after they see or click on a Facebook advertisement, keep track of users who access our Site or advertisements from different devices, and better provide advertisements to our target audiences. The data from Meta Pixel is also saved and processed by Facebook. Facebook can connect this data with your Facebook account and use it for its own and others advertising purposes, in accordance with Facebook’s Data Policy which can be found at Please click here if you would like to withdraw your consent for use of your data with Facebook Pixel
  • Microsoft Bing Ads. Our Site uses Bing Ads technology to collect and store data that is used to track user activity on our Site. On our Site a Bing UET tag is integrated. This service enables us to track user activity on our Site when it has reached our Site via advertisements from Bing Ads. If the page visitor reaches our Site via such an ad, a cookie is set on their computer. This enables us to track, among other things, the length of time spent on our Site, which areas of the Site were accessed, and which advertisements have reached our Site. The collection of the data generated by the cookie and related to the use of our Site as well as the processing of this data can be prevented by deactivating the setting of cookies by visiting your browser setting. In addition, based on the user’s preferences Microsoft may be able to track usage behavior across multiple electronic devices through cross-device tracking, enabling it to display personalized advertising on or in Microsoft websites and apps. This behavior can be disabled by the site visitor at For more information on Bing analytics services, visit the Bing Ads Website. For more information about privacy at Microsoft and Bing, see the Microsoft Privacy Policy.
  • Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses cookies to help the Site analyze how users use the Site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners’ sites or apps,” (located at For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics, such as

5. How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Data:

  • to present our Site and its contents to you;
  • to provide you with information, products, or services that you request from us or that may be of interest to you;
  • to process, fulfill, support, and administer donations and other program or service related transactions (including processing credit card and debit card transactions) that you request and we agreed to provide;
  • to register and service your Versiti account;
  • to contact you in response to a request;
  • to administer quizzes, surveys, sweepstakes, promotions, and contests;
  • to fulfill any other purpose for which you provide it;
  • to carry out our obligations and enforce our rights arising from any contracts entered into between you and us;
  • to notify you about changes to our Site, or any related products or services we offer or provide through the Site;
  • in any other way we may describe when you provide the information; and
  • for any other purpose with your consent.

We may also use your information to contact you about goods and services that may be of interest to you, including through newsletters. If you wish to opt-out of receiving such communications, you may do so at any time by clicking unsubscribe at the bottom of these communications or by visiting your Account Preferences page. For more information, see Choices About How We Use and Disclose Your Information.

As set forth above, Versiti provides a Notice of Privacy Practices describing our use of PHI. Versiti will use PHI only as described in the Notice of Privacy Practices.

6. Disclosure of Your Information

We may disclose Personal Data that we collect or you provide as described in this Privacy Policy:

  • to affiliates, contractors, service providers, and other third parties we use to support our business and our Site (e.g., data storage, data processing, marketing, IT support, etc.) including to process and administer donation transactions (our payment processor’s privacy policy may be found at;
  • to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Versiti about our Site users are among the assets transferred;
  • to fulfill the purpose for which you provide it;
  • for any other purpose disclosed by us when you provide the information; and,
  • with your consent.

We may also disclose your Personal Data:

  • to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • to enforce or apply our Terms of Use and other agreements; and,
  • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Versiti, our donors, customers, supporters, partners, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

As set forth above, Versiti provides a Notice of Privacy Practices describing our disclosure of PHI regulated by HIPAA. Versiti will disclose PHI only as described in the Notice of Privacy Practices.

We may disclose de-identified, aggregated information about our users without restriction.

7. Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with control over your Personal Data:

  • Tracking Technologies and Advertising. You can set your browser or operating system to refuse all or some cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our Site may then be inaccessible or not function properly.
  • Location Information. You can choose whether or not to allow our mobile application to collect and use real-time information about your device’s location through the device’s privacy settings. If you block the use of location information, some parts of the mobile application may then be inaccessible or not function properly.
  • Promotional Emails from Versiti. If you do not wish to have your email address used by Versiti to promote our own products and services, you can opt-out at any time by clicking the unsubscribe link at the bottom of any email or other marketing communications you receive from us. This opt out does not apply to information provided to Versiti as a result of your use of our services.
  • Text Messages from Versiti. If you do not wish to receive informational text messages from Versiti, you can opt-out at any time by texting the word STOP in response to any text message you receive. We may confirm your opt out by text message.

8. Your Rights and Choices Regarding Your Information and Accessing and Correcting Your Information

Please Contact Us if you have any questions or concerns about our collection or use of your Personal Data. You can access and modify certain Personal Data we have about you through our your donor account page on our Site or you can contact us email or otherwise as indicated in our Contact Information below. Please notify us of any changes or errors in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible or to delete your Versiti accounts. We may not be able to delete certain Personal Data if we believe it would violate any law or legal requirement or cause the information to be incorrect. 

You have certain rights under HIPAA with respect to your PHI. Please review our Notice of Privacy Practices for more information.

9. Do Not Track Signals

Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals.

10. Data Security

We have implemented data security measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. We use encryption technology for information sent and received by us.

The safety and security of your information also depends on you. Where you have chosen a password in connection with the use of our Site, you are responsible for keeping this password confidential. You should not share your password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Site. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site, or in your operating system.

11. Changes to Our Privacy Policy

We may change this Privacy Policy at any time. It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Site’s home page. If we make material changes to how we treat our users’ Personal Data, we will notify you by email to the email address we have on file for you and/or through a notice on the Site’s home page. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and reviewing this Privacy Policy to check for any changes.

 12. Contact Information

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy or otherwise need to contact us, you may contact us at the contact information below or through the Customer Service page on our Site.

How to Contact Us:

Versiti, Inc.
638 North 18th Street
Milwaukee, Wisconsin 53233
Attention: Privacy Officer

Telephone: (414) 937-6418

Accreditations & Licenses
Versiti and its affiliates hold numerous accreditations and licenses, listed here for each Versiti affiliate.
About Us
Versiti is a nonprofit, 501(c)(3) blood health organization with locations across the Midwest. Its world-class capabilities blood donation, innovative research and state-of-the-art diagnostic testing.
Notice of Privacy Practices
Information about how medical information may be used and disclosed and how individuals can access their private information.
Terms of Use
Versiti’s terms of use govern external visitors’ use of our website, mobile applications and all other proprietary Versiti software.