Brad joined Versiti in 2001, spending his first 15 years in Diagnostic Laboratories (DL), first as a senior development scientist in the Product Development (PD) Lab. Since then, he has held additional roles as director of the PD Lab; director, customer care and innovation; and vice president, DL operations. Over the years, Brad has provided key leadership, helping the laboratories tripled in size.
In addition to his leadership roles, Brad developed a formal process for evaluating, approving and prioritizing innovative technologies and clinical assays into Diagnostic Laboratories. He also led the early integration of clinical lab assets across Versiti into a single operation.
In 2016, Brad was appointed the first Versiti chief of staff and vice president of corporate strategy. In this role, Brad developed broad executive leadership skills while ensuring robust governance mechanisms for both near-term performance and long-term strategic planning and execution, ultimately advancing Versiti’s mission to drive blood health innovation. These combined experiences have uniquely prepared Brad to assume his current role as EVP and chief laboratory officer.
Brad trained as an undergraduate and graduate student at the University of Wisconsin in biochemistry, molecular biology and microbiology. Additionally, he earned an executive MBA from UW-Milwaukee, and is a certified Lean Six Sigma Black Belt. Brad grew up in central Wisconsin near Wausau. He currently resides in Menomonee Falls with his wife Dina, their son Charlie and daughter Lily. In his free time, Brad enjoys following the kids’ sports, golfing, supporting Badger athletics and improving his BBQ skills.